![]() ![]() Vaseline Promotion & Advertising Strategy: Vaseline line of products are among the cheapest body care products available across markets.Ĭarbolated petroleum jelly has never been advertised separately and the regular petroleum jelly accounts for about 85% of total petroleum jelly sales. Vaseline is priced at reasonable rates given its target of low to middle income group. Lightening lotion, SPF 24++lotion and complete 10 lotions are the three available variants of product.īelow is the pricing strategy in Vaseline marketing strategy: ![]() Vaseline Healthy White: The product is marketed as skin lightener and fairness lotion alongside dry skin healing capabilities of Vaseline. Original, Cocoa glow, Rosy glow and Total moisturizer are the available variantsĤ. Vaseline Lip Therapy: The line of product is marketed as instant softener and not just coaters of lips. It comes in five different variants viz a viz Deep Restore lotion, Cocoa Glow lotion, Aloe Soothe lotion, Advance repair body lotion, cocoa radiant spray moisturizer and deep restore spray moisturizer.ģ. Vaseline Intensive Care: This is the line of body care lotions. Pick up orders have no service fees, regardless of non-Instacart+ or Instacart+ membership.Vaseline is a fragrance free and hypoallergenic jelly.Ģ. Instacart+ membership waives this like it would a delivery fee. There may be a "pickup fee" (equivalent to a delivery fee for pickup orders) on your pick up order that is typically $1.99 for non-Instacart+ members. With an optional Instacart+ membership, you can get $0 delivery fee on every order over $35 and lower service fees too. 100% of your tip goes directly to the shopper who delivers your order. It's a great way to show your shopper appreciation and recognition for excellent service. Tipping is optional but encouraged for delivery orders. Orders containing alcohol have a separate service fee. Service fees vary and are subject to change based on factors like location and the number and types of items in your cart. Fees vary for one-hour deliveries, club store deliveries, and deliveries under $35. Delivery fees start at $3.99 for same-day orders over $35. Here's a breakdown of Instacart delivery cost: Delivers rich moisture to skin that lasts all day with a fragrance that says, "I've Arrived." Use With: Apply Shimmering Body Oil after Whipped Body Butter for a hydrated, shimmering glow. We fused their knowledge on the unique needs of melanin rich skin with the heritage and skincare expertise of Vaseline to craft Illuminate Me Whipped Body Butter. About Vaseline Illuminate Me Skin Care Products: Vaseline co-created with Black women in the spotlight from beauty, sports, and the arts to illuminate your glowing, radiant skin. Feel and see the difference! Benefits include: No need to reapply: Provides 24 Hour Moisturization, formulated without parabens, made with glycerin, Responsibly sourced Shea Butter, and Vaseline Jelly, and Jar is 100% recyclable and made with 35% recycled content. The Vaseline’s NEW Illuminate Me range is designed with influential Black women by serving their need for long-lasting moisture and desire for skin that visibly glows. Made with responsibly sourced Shea Butter, this light whipped body butter with a pleasant warm fragrance gives a luminous glowing skin. It not only replenishes your skin with deep moisture that penetrates into dry skin but also protects your skin from dryness. Vaseline's New Illuminate Me Whipped Body Butter ultra-moisturizes your dry skin leaving it soft, smooth and hydrated. ![]()
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